The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Unbottle Yourself
Agency: Akestam Holst / Stockholm
Client: Carlsberg Category: Interactive Advertising / Environmental/Experiential - Single
The Heist
Agency: Akestam Holst / Stockholm
Client: Pause Home Entertainment Category: Interactive Advertising / Environmental/Experiential - Single
Microsite PLAY
Agency: Baillat Cardell & fils + Iregular / Montréal
Client: MUTEK Category: Interactive Advertising / Environmental/Experiential - Single
EBALL
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG Category: Interactive Advertising / Environmental/Experiential - Single
Temptations Sampling Machine
Agency: CP+B / Boulder
Client: JELL-O Category: Interactive Advertising / Environmental/Experiential - Single
Times Square Tracker
Agency: CP+B / Boulder
Client: Domino's Category: Interactive Advertising / Environmental/Experiential - Single
The face of the marathon.
Agency: HEIMAT / Berlin
Client: adidas Category: Interactive Advertising / Environmental/Experiential - Single
Pirate Radio Experiment
Agency: Jung von Matt AG / Berlin
Client: ISHR International Society for Human Rights Category: Interactive Advertising / Environmental/Experiential - Single
SoundAffects
Agency: mono / Minneapolis
Client: Parsons The New School for Design Category: Interactive Advertising / Environmental/Experiential - Single
The Human Doing
Agency: mono / Minneapolis
Client: Blue Cross and Blue Shield of Minnesota Category: Interactive Advertising / Environmental/Experiential - Single
Million Mile Joe
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Interactive Advertising / Environmental/Experiential - Single
Absolut Blank Live
Agency: The Mill Digital / London
Client: PERNOD RICARD Category: Interactive Advertising / Environmental/Experiential - Single
The Explosions Game
Agency: Wieden+Kennedy New York / New York
Client: JORDAN Category: Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Carlsberg
Title:
Unbottle Yourself
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12167N
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Pause Home Entertainment
Title:
The Heist
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12168N
Award:
2012 Interactive Merit Award
Agency:
Baillat Cardell & fils + Iregular / Montréal
Client:
MUTEK
Title:
Microsite PLAY
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12169N
Award:
2012 Interactive Merit Award
Agency:
BBDO Proximity Berlin / Duesseldorf
Client:
Daimler AG
Title:
EBALL
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12170N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
JELL-O
Title:
Temptations Sampling Machine
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12171N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
Domino's
Title:
Times Square Tracker
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12172N
Award:
2012 Interactive Merit Award
Agency:
HEIMAT / Berlin
Client:
adidas
Title:
The face of the marathon.
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12173N
Award:
2012 Interactive Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
ISHR International Society for Human Rights
Title:
Pirate Radio Experiment
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12175N
Award:
2012 Interactive Merit Award
Agency:
mono / Minneapolis
Client:
Parsons The New School for Design
Title:
SoundAffects
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12176N
Award:
2012 Interactive Merit Award
Agency:
mono / Minneapolis
Client:
Blue Cross and Blue Shield of Minnesota
Title:
The Human Doing
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12177N
Award:
2012 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda Motor Co., Inc.
Title:
Million Mile Joe
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12178N
Award:
2012 Interactive Merit Award
Agency:
The Mill Digital / London
Client:
PERNOD RICARD
Title:
Absolut Blank Live
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12179N